Roasting at the water's edge
A name, a mark and a packaging system for a Nordhavn roastery.
- Client
- Havn Coffee Roasters
- Year
- 2024
- Services
- Brand identity, Packaging, Website
The challenge
Havn had exceptional beans and a loyal Nordhavn following, but looked like every other specialty roaster: kraft bags, hand-drawn beans, a lowercase wordmark. With a first café and hotel wholesale on the way, they needed an identity that worked on a harbour kiosk counter and on a pallet.
The idea
We called it Tide Lines. The label carries horizontal lines that rise with the roast level, like the waterline on a quay wall. Five harbour colours, one-colour printing, one cut-out wordmark. It is cheap to produce, instantly legible on a shelf, and every bag looks like part of the same coastline.
Results
- +42%Retail bag sales in the first quarter after launch
- 11New hotel and café wholesale accounts in six months
- 3 wksFrom kickoff to the first printed bag on a shelf
